The exhibition Gus Van Sant/Icons proposes the first Swiss retrospective of the films and artistic creations of the American filmmaker. A genuine multi-disciplinary journey, it is divided into five sections, each in turn exploring an aspect of Gus Van Sant’s creative force and outlining the contours of a bountiful and impertinent universe.

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Switzerland’s image has been significantly shaped by photographs dedicated to tourism. With spectacular mountain panoramas, rural idylls or portraits of local people the country could be successfully marketed, and these photographs also made an important contri-bution towards national identity. Another consequence, however, was that the respective pictorial repertoire became inflated and stereotyped.

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