Slides. The History of Projected Photography

Switzerland’s image has been significantly shaped by photographs dedicated to tourism. With spectacular mountain panoramas, rural idylls or portraits of local people the country could be successfully marketed, and these photographs also made an important contribution towards national identity. Another consequence, however, was that the respective pictorial repertoire became inflated and stereotyped. 

At the initiative of the Swiss Foundation for Photography, co-produced by the Musée de l’Elysée and with the support of Switzerland Tourism, five internationally renowned photographers were commissioned to scrutinize Switzerland in their capacity as independent and subjective observers. 

What Alinka Echeverría (Mexico/UK), Shane Lavalette (USA), Eva Leitolf (Germany), Simon Roberts (UK) and Zhang Xiao (China) discovered on their travels around the country or along its borders is both inspiring and revealing. Their exciting, poetic or enigmatic images invite viewers to see the familiar with the eyes of an outsider.

Artists: Alinka Echeverría, Shane Lavalette, Eva Leitolf, Simon Roberts, Zhang Xiao Artistes :</b> Alinka Echeverría, Shane Lavalette, Eva Leitolf, Simon Roberts, Zhang Xiao 

Unfamiliar Familiarities. Outside Views on Switzerland

Tatyana Franck, director of the Musée de l’Elysée Peter Pfrunder, director of the Swiss Foundation for Photography Lars Willumeit, independent curator

Co-published by the Swiss Foundation for Photography, the Musée de l’Elysée and Lars Müller Publishers
165 x 230 mm
300 pages
French / German / English

Price CHF 42
ISBN 978-3-03778-510-2

Order it!

All our books can be ordered
by the museum's bookstore

Tel : +41 (0)21 316 99 15
E-mail: librairie@elysee.ch

The museum's bookstore is opened from Tuesday to Sunday from 11.00 to 18.00.