Switzerland’s image has been significantly shaped by photographs dedicated to tourism. With spectacular mountain panoramas, rural idylls or portraits of local people the country could be successfully marketed, and these photographs also made an important contribution towards national identity. Another consequence, however, was that the respective pictorial repertoire became inflated and stereotyped.
At the initiative of the Swiss Foundation for Photography, co-produced by the Musée de l’Elysée and with the support of Switzerland Tourism, five internationally renowned photographers were commissioned to scrutinize Switzerland in their capacity as independent and subjective observers.
What Alinka Echeverría (Mexico/UK), Shane Lavalette (USA), Eva Leitolf (Germany), Simon Roberts (UK) and Zhang Xiao (China) discovered on their travels around the country or along its borders is both inspiring and revealing. Their exciting, poetic or enigmatic images invite viewers to see the familiar with the eyes of an outsider.
Artists: Alinka Echeverría, Shane Lavalette, Eva Leitolf, Simon Roberts, Zhang Xiao Artistes :</b> Alinka Echeverría, Shane Lavalette, Eva Leitolf, Simon Roberts, Zhang Xiao
Tatyana Franck, director of the Musée de l’Elysée Peter Pfrunder, director of the Swiss Foundation for Photography Lars Willumeit, independent curator
Co-published by the Swiss Foundation for Photography, the Musée de l’Elysée and Lars Müller Publishers
165 x 230 mm
French / German / English
Price CHF 42